Why Inflight Entertainment Screens Won't Survive COVID-19
Updated: Jul 30
As airlines scramble to provide passengers with a hygienic travel environment during the COVID-19 pandemic, Australian company Inflighto has developed a new moving-map that works independently of inflight entertainment touch-screens, as they come under increased scrutiny as a hot-spot transmission point for the COVID-19 virus.
Internationally, Airlines have been working closely with the World Health Organization and the Centres for Disease Control on new protocols requiring the deep sanitization of areas that airline passengers repeatedly touch. United States airlines, including Delta, American, JetBlue, Southwest, and United, say they have adopted the new guidelines.
The guidelines developed by the Centres for Disease Control and Prevention (CDC) for the cleaning of aircraft cabins includes the need to sanitize interactive touch-screen entertainment screens on commercial airlines. These screen are touched by hundreds of passengers, multiple times during each flight.
Airlines are now considering alternatives to touch screen entertainment systems to reduce the likelihood of viral transmission through this technology to safeguard their passengers.
Australian company Inflighto has developed a moving-map that works independently of seat-back screens and aircraft avionics systems. It can be downloaded as an app onto passengers’ personal mobile devices for access during flight. This removes the need for passengers to make contact with potentially infected touch screens to access information in flight. This drastically reduces the likelihood of viral transmission from passenger to passenger and the spread of COVID-19.
Director of Inflighto, Chris Smyth, said that the traditional moving-map is the second-most popular content on inflight entertainment systems (after movies) and that passengers still expect airlines to provide this important information service, even in a COVID-19 pandemic environment.
"Airline passengers expect up-to-the-minute information during their flight via the traditional moving-map and COVID-19 hasn't changed this. The Inflighto moving-map offers passengers the ability to access highly-detailed moving maps with information including points of interest, live weather radar, flight data, live marine-tracking and live natural event tracking," said Chris Smyth.
"Unlike seat-back inflight entertainment touch screens which are touched by thousands of passengers every week, the Inflighto moving-map works on passengers' own mobile devices, allowing them to access information and flight data in a safe and hygienic way. This drastically reduces the chance of contracting COVID-19 and other transmissible viruses through communal screens," he said.
The new airline cabin cleaning and sanitizing regimes are impacting turnaround times between flights. Contact points in aircraft that passengers frequently touch (particularly seat-back entertainment screens) now all require deep sanitization. With over 300 touch-screens on the average airliner, that's a significant burden for airline cleaning crews. Inflighto's technology offers airlines a way to reduce cleaning time and costs by providing a tangible, more hygienic alternative to touch screens.
"The Inflighto moving-map can be downloaded by airline passengers from app stores directly onto their own mobile devices. Inflighto also makes its technology available to airlines to embed into their own mobile apps as a 'white-label' solution which allows them to brand it with their own logo. This gives airline passengers a seamless, integrated experience within an airline's own digital ecosystem," Chris Smyth said.
In addition to the hygienic considerations, airlines have already begun removing seat-back entertainment screens for financial reasons. Prior to the COVID-19 pandemic, American Airlines began removing seat-back screens in their aircraft and installing inflight Wi-Fi technology instead. This reduces the cost of installing and maintaining hundreds of expensive touch-screens on each aircraft in their fleet.
Removing seat-back screens also reduces weight which significantly reduces airlines’ fuel costs. Instead, passengers are encouraged to bring their own mobile devices and connect to their preferred entertainment via Wi-Fi internet. It's a win-win for both passengers and airlines.
"As airlines begin kick-starting their operations with the aim of recouping lost revenues after the Coronavirus pandemic, they will be looking to save money wherever they can. This will absolutely accelerate the retirement of the seat-back inflight entertainment screen - there's no doubt about that," said Chris Smyth.
"Airlines were already removing seat-back screens to save money before the global Coronavirus pandemic hit. But now hygiene and passenger wellbeing are much bigger considerations in the COVID-19 environment, we will see airlines move more quickly to remove them," Smyth concluded.
As the world comes out of the COVID-19 cloud and airline passengers once again take to the skies, they will find that everything is a lot more hygienic at 35,000 feet. They will also find that inflight entertainment has changed forever and that the Inflighto moving-map app is leading the charge in keeping them better informed and safe from the threat of viral infection in the air.
For all media enquiries or more information on Inflighto's unique and hygienic inflight moving-map technology, please contact [email protected]